About
Highly accomplished Product Leader with over 15 years of experience driving innovation across AI-powered SaaS, mobile-first marketplaces, and travel/real estate tech. Proven expertise in leading cross-functional teams, defining comprehensive product strategies, and delivering impactful features from concept to launch. Adept at scaling cross-platform solutions and leading 0-to-1 products, with a strong focus on data-driven decision-making and user-centric design. Track record of optimizing retention, driving Go-to-Market strategies, and delivering high-impact, measurable business outcomes for growth-stage startups and corporate ventures.
Work
Roamless
|Product (Web)
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Summary
Led comprehensive global web and checkout experience redesigns, including CMS migration, to enhance platform capabilities and user acquisition.
Highlights
Led comprehensive redesign of global web and checkout experiences, successfully migrating CMS from Framer to Contentful to enhance platform capabilities and scalability.
Developed and implemented structured localization and pricing logic for over 200 country-level eSIM plans, expanding market reach and optimizing product offerings.
Achieved a significant +35% SEO traffic uplift by spearheading performance and UTM optimization initiatives, directly increasing organic user acquisition.
Tiko
|Product Lead
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Summary
Directed the development and strategic growth of full-stack real estate solutions across Spain and Portugal, enhancing market presence and operational efficiency.
Highlights
Directed the development and strategic growth of full-stack real estate solutions across Spain and Portugal, enhancing market presence and product innovation.
Successfully launched a Flex Commission System that reduced finance operations time by 40%, significantly improving efficiency and cost savings.
Orchestrated the complex integration roadmap for the Housell.com and Tiko.es platform merge, ensuring seamless functionality and expanded service offerings.
Enhance Ventures
|Senior Product Manager
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Summary
Defined and launched Minimum Viable Products (MVPs) for VC-backed ventures, optimizing roadmaps through strategic discovery frameworks.
Highlights
Spearheaded the definition and development of Minimum Viable Products (MVPs) for multiple VC-backed ventures across HRTech and FinTech sectors.
Successfully launched multiple MVPs, translating strategic vision into tangible products that secured further investment and market traction.
Optimized product roadmaps by applying robust opportunity sizing and Jobs-to-be-Done (JTBD) discovery frameworks, ensuring alignment with market needs and business objectives.
Pointr
|Product Marketing Manager
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Summary
Owned lifecycle communications for indoor navigation SaaS, significantly reducing support tickets through content and onboarding improvements.
Highlights
Directed comprehensive lifecycle communications for an indoor navigation SaaS product, enhancing user engagement and product adoption.
Achieved a 25% reduction in support tickets by strategically revamping help content and optimizing the user onboarding experience.
Sojern (Adphorus)
|Product Marketing Manager
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Summary
Led Go-to-Market strategy and enablement for Facebook's travel ad tech suite, localizing strategy across key international markets.
Highlights
Led Go-to-Market (GTM) strategy and enablement initiatives for Facebook's travel ad tech suite, driving product adoption and market expansion.
Collaborated cross-functionally with sales and product teams to localize strategic approaches across the EU/MEA regions, adapting offerings to regional market demands.
Chippin (Koç Holding / TANI)
|Product Manager
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Summary
Delivered full product lifecycle across customer loyalty platforms, managing analytics, prioritization, and external vendor relationships.
Highlights
Managed the entire product lifecycle for multiple customer loyalty platforms, from ideation and development to successful market deployment.
Directed product analytics, strategic prioritization, and cultivated key external vendor relationships to optimize platform performance and delivery.
Moofio
|Co-Founder & Product Manager
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Summary
Co-founded and led end-to-end development of a social and utility mobile app, achieving significant organic user growth.
Highlights
Co-founded and led the end-to-end development of a social and utility mobile application for pet owners, bringing the product from concept to market.
Achieved a user base of 25,000 within 4 months with zero paid acquisition, demonstrating strong organic growth and product-market fit.
Directed all aspects of product development, including design, engineering, growth, community management, public relations, and operations.
Mavi
|Product Manager
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Summary
Defined a new e-commerce roadmap and collaborated on backend improvements to enhance platform stability and performance.
Highlights
Defined a new e-commerce roadmap by conducting thorough competitive and analytics audits, identifying strategic opportunities for growth.
Collaborated closely with the Berlin-based Hybris team to implement critical backend improvements, significantly enhancing platform stability and performance.
Hurriyet Internet Group (Boomads)
|Product Manager
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Summary
Spearheaded the development and launch of Turkey's first blog ad platform, onboarding over 19,000 creators and leading globalization efforts.
Highlights
Spearheaded the development and launch of Turkey's first blog advertising platform, successfully onboarding over 19,000 content creators.
Led product globalization efforts and managed key integrations with third-party advertising tools, expanding platform functionality and reach.
Voiyk
|Product Specialist
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Summary
Contributed as a key member of the founding team building early e-commerce stores within the Facebook platform.
Highlights
Contributed as a key member of the founding team responsible for building early e-commerce stores directly within the Facebook platform, predating Shopify's widespread adoption.
Education
Bahçeşehir University
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MBA
Strategic Marketing & Brand Management
Bilkent University
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B.A.
International Relations
Lycée Tevfik Fikret d'Ankara
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Languages
Turkish
Native
French
Proficient
English
Fluent
Certificates
AI Product Management
Issued By
Duke University
Prompt Engineering for Product Teams
Issued By
Learnprompting